Private one-to-one coaching for people who can’t take weeks off work to sit in therapy talking around the problem. VIP clients only, never a group. You want this handled properly and fast, so you can get back to your life and your business without alcohol in the way. It starts with one question: what would happen to your revenue, your team and your Monday mornings if 100% of you showed up every day?
You can’t take weeks or months out to sit in therapy circling the issue
You want a result, and you want it in the shortest time possible
You have a business or a career that cannot be put on hold while you figure this out
You want it handled privately, with no label attached and no one else in the room
You're disciplined everywhere else. It's just this. And it always ends up more than you wanted
You've done the dry spells on willpower. Getting stopped was never the problem. Staying stopped is
Most clients run something. We have worked with the owner of a landscaping business, the founder of a 500 person consulting firm, senior partners in law firms, and the owner of a manufacturing and fitting business. We also work with people whose name is the business: music producers, actors, entertainers and comedians.
Blue collar or white collar makes no difference, and this has never been about status. It is about your willingness to invest in something that pays you back ten times over. Business owners tend to get that instinctively: you spend money to make money, and you buy the shortcut instead of spinning your wheels for another year. And almost every one of them arrives saying a version of the same sentence: I'm the most functional drinker you'll ever meet, nothing's wrong on the outside, I'm just tired of it running the show. If that sounds familiar, you're in the right place.
If you are employed rather than running your own thing, you are still in the right place. Plenty of clients are professionals in the middle to the top of their careers. The figure lands differently when it comes out of your own pocket, but the return is the same.
Every client moves through the same structure. What changes is the pace.
It starts with a short application and a call with the team. We work out where you are, what you have tried, and whether this is the right fit. No pressure and no scripts.
This is where the real work begins. Dan takes you through the framework that changes how you see drinking altogether - so cutting back stops feeling like a fight against yourself.
We apply the framework to the actual moments that trip you up - the work dinners, the Friday wind-down, the stress after a hard day - until the new response becomes automatic.
The final phase locks it in. We build the habits, support and accountability that keep the change in place long after the six months are over.
One-to-one coaching sessions with Dan across the six months
The full Clear Choice Framework, taught step by step
VIP treatment throughout. Private one-to-one work, never a group program
A direct line to Dan for the moments that can’t wait
A plan built around your actual life
Ongoing support while the change beds in
Start with the question most owners never let themselves finish: what would happen to your revenue and profit if 100% of you showed up every day? Not the version running at 70% after a heavy Tuesday. All of you, clear, every day, for a year. Sit with that number for a second, because you already know it's bigger than the fee.
Dan ran businesses through the years he was drinking, so he knows exactly what it costs you. The sharpness that goes, the mornings at half speed, the decisions you put off, the opportunities you let slide. He also knows what needs to be done to get it back, and in what order.
That is what the six months really buys: you, back at full capacity, killing it again. Clients come out the other side and double or triple their revenue, because the person running the business is finally running at full power. Set the fee against that and the maths is not close.
You can keep going around in circles, or you can shortcut the process with someone who has already mapped the route. That is the whole decision.
Want your own number first? Run it through the calculator and see what carrying on is costing you per year.
Six months from the moment you start. That gives us enough time to reframe the way you think about drinking and then embed the change so it holds.
One-to-one, always. There are no groups and no cohorts. This is private VIP work: every session is yours alone, every plan is built around your life, and you work directly with Dan from the first call to the last.
We go through the exact numbers on the discovery call, once we know it is a fit. It is an investment, and we would rather talk it through properly than put a figure on a page out of context.
Good, because there are no labels here. Most clients say the same thing: nothing's wrong on the outside, highly functioning, running everything except the evenings. The question isn't what you are. It's what drinking is taking, and what you get back when it stops.
Yes, and most business owners do. Billing is deliberately discreet: the invoice is vanilla and nondescript, with nothing on it referencing drinking. If a CFO, an accountant or someone who manages your books sees it, there is nothing to see.
Yes. A good share of clients are employed professionals in the middle to the top of their careers. The figure is harder to swallow when it is your own money, but the sums are the same: put it against what staying stuck is already costing you.
No. Everything runs remotely, so you can do the whole Platinum Program from wherever you are.
You’ll get on a short call with the team to see if it is the right fit. If it is, we map out your start and get going.
A few short questions, then you'll pick a time that works for you.
Apply Now ↑Applying is for the one-to-one Platinum Program. Prefer to work through it yourself? See the Self-Paced Program
Eight questions, two minutes, private. Find out exactly where you are stuck and what moves you from there.
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